Resume

EXPERIENCE

Health PR Intern, GYMR Public Relations, Washington, D.C., September 2012-December 2012 

  • Assisting a 10 person team to provide strategic communication for a variety of health clients

Social Media Consultant, Van Eperen & Company, Rockville, MD August 2012 

  • Provided counsel for a boutique PR agency by conducting an audit of their social media/SEO and developing a strategic plan to help increase their visibility in the field and expand their client base

Online Strategy Intern,   Ketchum PR , Washington, D.C. Summer 2012

  • Active contributor to a 6 person online strategy team at the PR Global Agency of the Year
  • Developed search engine optimized content, conducted keyword research and pitched link building requests for The Office of the National Coordinator for Health Information Technology
  • Researched and developed media lists for Clorox Professional utilizing CisionPoint
  • Wrote point-of-view pieces about social media trends and contributed to new business brainstorms including clients such as National Geographic and 7-Eleven
  • Collaborated with other interns to develop a strategy to increase Ketchum’s visibility in the political landscape during the upcoming election

Public Relations Coordinator, eZanga, online search engine and advertising firm, Middletown, DE, Spring 2012

  • Develop search engine optimized (SEO) blogs on trending industry related topics, while utilizing content and social media marketing tactics, in order to drive organic traffic to eZanga’s News Section
  • Assist in production and development of  video blogs to increase brand awareness of eZanga’s You Tube channel

Campus Manager and Writer, The Black Sheep newspaper, Black Card MediaNewark, DE, 2011-present

  • Developed and led a team of writers, marketing managers and advertisement managers to produce Delaware’s first installment of The Black Sheep, a national monthly college newspaper
  • Created and implement highly organized plan to distribute and increase circulation of 9,000 papers, working with local merchants
  • Increased student involvement and readership through social media tactics including article postings, relevant college commentary, bar specials and social events; yielding an average weekly reach of 800
  • Maximized brand awareness through a promotional launch event with 350 student attendees, coordinated through social media

Public Relations/ Marketing Intern, Maier & Warner Public Relations/ Marketing, Rockville, MD, Summer 2011, Winter 2012

  • Researched and created multiple marketing proposals and case studies for a boutique agency specializing in real estate development, professional services, advocacy and non-profit clients
  • Researched and wrote a client-facing report analyzing the market opportunities and growth surrounding a developing 182-acre mixed-use community, Crown Farm, for real estate developer Sunbrook Partners
  • Drafted press releases for clients such as The JBG Companies and the Town of Kensington; crafted company E-blasts on the benefits of a boutique PR agency and the relationship of social media & crisis communications
  • Helped plan and implement a groundbreaking ceremony/ press conference for H street revitalization in D.C., for real estate client Stuart Investment Company. Event included speech by Mayor Gray and 100+ guests

Campaign Intern, Beau Biden’s Attorney General Campaign OfficeWilmington, DE, Fall 2010

  • Promoted Beau Biden’s successful campaign for Attorney General through community outreach, conducting political surveys, and distributing promotional signs to hundreds of supporters
  • Drafted an opinion article about Biden’s work for local newspaper

Communications Intern, National Alliance on Mental Illness (NAMI), Arlington, VA, Summer 2010

  • Active contributor to a ten person communications team at the nation’s largest grassroots mental health organization, advocating for thousands of supporters and members
  • Researched, conducted interviews and wrote content for an interactive online resource section of the NAMI website addressing Attention-deficit/ hyperactive disorder in children, adolescents and adults
  • Recommended enhancements and created content for an expanded online newsroom, based on an environmental scan
  • Utilized social media and networking tools at NAMI’s National Convention in DC
  • Created a draft campaign promoting the 30th anniversary of NAMI’s newly acclaimed “evidence-based practice”, Family to Family Education Program

 Communications Intern, Federal Realty Investment Trust, Rockville, MD, Summer 2009

  • Maintained tenant date and researched marketing efforts for Federal Realty’s 84 real estate projects
  • Helped develop property and corporate websites for Bethesda Row, a 534,000 square foot  DC-metro area mixed-use development and assisted with a photo shoot for Bethesda Row’s rebrand campaign “uncommon mix of life and style”

EDUCATION

Bachelor of Arts in Communication, University of Delaware, Newark, DE, May 2012

Public Relations Concentration, Psychology minor, Business Certificate

GPA: 3.6

Study Abroad, Australia/ New Zealand (Winter 2009), Italy (Winter 2011)

  • Travel Ambassador for the University of Delaware blog website, while studying philosophy in Italy

ACTIVITIES, HONORS AND ADDITIONAL EXPERIENCE

  • National Society of Collegiate Scholars, V.P. of Public Relations and Recruitment, 2010-present
    • Manage social media presence
    • Hold recruitment tables at activity fairs and student centers to promote NSCS membership
  • Dean’s List, 6 semesters
  • Alpha Delta Pi Sorority, 2009-present
  • Public Relations Student Association, 2008-present
  • Lambda Pi Eta Communications Honor Society, 2010-present
    • Recognizes top 30 of over 100 Communication majors at university
  • Ketchum Mindfire Participant, Fall 2011
  • Ketchum’s online, invitation-only crowdsourcing community
  • Submitted weekly digital media, integrated marketing communications, and public relations ideas that Ketchum posts on behalf of their Fortune 500 clients
  • Knowledge of social media integration and analytics
  • Basic knowledge of Adobe InDesign
  • Experience with Microsoft Office, PowerPoint, and Excel

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